McDonald's X Alexander Wang Collection China Launch
Social Communication
- Built and deepened the mind of consumers that McDonald's is a cool and trendy brand
- The collaboration items have become extremely popular among consumers. Lunch bags and golden buckets have driven a great buzz in the social media with their unique fashion and social DNA
Social Communication
- Built and deepened the mind of consumers that McDonald's is a cool and trendy brand
- The collaboration items have become extremely popular among consumers. Lunch bags and golden buckets have driven a great buzz in the social media with their unique fashion and social DNA
VANS TMALL Super Brand Day
Social Communication
- Successfully delivered the Vans brand spirit through endorsement from creative expression pioneers of Vans 4 pillars (Action Sports, Art, Music and Street Culture) among passionate consumers
- Inspired high-quality UGC creation by cooperation with influential KOLs & social accounts on diverse platforms
- Helped the brand to pitch-win the TMALL Super Brand Day among other competitive trendy sports brands through the knowledge of TMALL platform and proper PR content and channel strategies
Social Communication
- Successfully delivered the Vans brand spirit through endorsement from creative expression pioneers of Vans 4 pillars (Action Sports, Art, Music and Street Culture) among passionate consumers
- Inspired high-quality UGC creation by cooperation with influential KOLs & social accounts on diverse platforms
- Helped the brand to pitch-win the TMALL Super Brand Day among other competitive trendy sports brands through the knowledge of TMALL platform and proper PR content and channel strategies
ANTA Running C202/2.0 Global Launch in Berlin
Consumer Launch & PR Communication
- Bridged the authentic Chinese sports brand to collaborate with a top Berlin trend setting shop
- Increased the brand image by creating an international content
- Managed the strategic campaign to help boost sales during Double11 (China’s major eCommerce annual event)
Consumer Launch & PR Communication
- Bridged the authentic Chinese sports brand to collaborate with a top Berlin trend setting shop
- Increased the brand image by creating an international content
- Managed the strategic campaign to help boost sales during Double11 (China’s major eCommerce annual event)
UNIQLO Macaron Collection China Launch
PR & Social Communication
- High-quality visual content to deliver product feature
- Creative content to enhance brand image
- In-depth media and KOL relationship management to increase brand exposure
- High seeding success rate among diverse influencers
PR & Social Communication
- High-quality visual content to deliver product feature
- Creative content to enhance brand image
- In-depth media and KOL relationship management to increase brand exposure
- High seeding success rate among diverse influencers
Discovery Space Week
Consumer Event & PR Communication
- Leveraged art piece to create social news angels and to earn coverages with high credibility
- Focused on pre-event teaser communication to guarantee on-site consumer traffic
- Build talk-of-town event through various social platforms including Weibo, WeChat, RedBook, etc
Consumer Event & PR Communication
- Leveraged art piece to create social news angels and to earn coverages with high credibility
- Focused on pre-event teaser communication to guarantee on-site consumer traffic
- Build talk-of-town event through various social platforms including Weibo, WeChat, RedBook, etc
Pandora Rebranding
PR & Social Communication
- Creative content to rebrand the image
- In-depth media and KOL(Key Opinion Leaders) relationship management to increase brand exposure
- High seeding success rate amongst celebrities and influencers
PR & Social Communication
- Creative content to rebrand the image
- In-depth media and KOL(Key Opinion Leaders) relationship management to increase brand exposure
- High seeding success rate amongst celebrities and influencers
Pandora x Harry Potter Collection China Launch
PR Communication
- Converted the most hardcore Harry Potter fans to Pandora fans and accurately communicated the brand and product information to the fans group
- Generated maximized impact in social media with top-tier media and influencers, which further helped to drive retail sales
PR Communication
- Converted the most hardcore Harry Potter fans to Pandora fans and accurately communicated the brand and product information to the fans group
- Generated maximized impact in social media with top-tier media and influencers, which further helped to drive retail sales
Pandora TMALL Super Brand Day
Consumer Event & PR Communication
- Helped the brand to pitch-win the TMALL Super Brand Day among other competitive jewelry brands through the knowledge of TMALL and proper PR content & recourse channels
Consumer Event & PR Communication
- Helped the brand to pitch-win the TMALL Super Brand Day among other competitive jewelry brands through the knowledge of TMALL and proper PR content & recourse channels
